"Hello Everyone, I would highly recommend the 28 Day Kickstart for all you newbies, that are on the fence of being whole food plant based. This kickstart would guide you the right direction. Along with the knowledge, that you would obtain, you will be receiving delicious recipes that you can try and indulge in. Having also, a private group on Facebook for additional support and guidance, especially if you are trying to lose weight, is most helpful. And, also the YouTube, demonstrations on food preparations were very enlightening. Give it try! It's worth it! Wishing you continued good health and happy eating!"

Rosemarie G

"With all the support that Phil and Judi Caruso I was able to give up in 28 days what was my main staple my hole life Which was eggs and dairy products now I am plant base/vegan Thank you so much!!!"

Jenny D

"The overall experience was great! The lessons answered a lot of questions, and it prepared you to be on your own and know why you are choosing this lifestyle as well as how to navigate it. I learned so. much about how food affects your health. So glad I tried it."

Nicolas S

"These were very well thought out and organized meal plans. The ease and simplicity of the meals was great not to mention they tasted fantastic. There was nothing complicated and I already had a lot of the seasoning on hand. I definitely would recommend to those who are looking to try plant base meals or those who already are eating this way can find more recipes to try."

Kathy P

"The kick start was a great way to introduce new food selections, they had easy to follow menus, and a lot of great information to support the eating plan."

Anonymous Survey Taker

"Thank you Judi and Phil for this amazing program and journey. I love how you took some of the most popular dishes and items that people crave and recreated them to be healthy. The cheeses, tacos, nachos just to name a few!!! I am so much more excited to continue this journey to become fully plant based because I don’t feel deprived with these dishes. They are delicious, filling and I feel great!! You also have mastered these recipes so they work. I especially liked the daily lessons. Learning why it is best to eat like this and how it affects our bodies and the planet, really helped to shift my mindset and made it easier to make better choices when tempted. I will be going back to reread these lessons so they can become ingrained in my mind and I will then be able to educate others."

Megan G

"Fabulous meals and choices with excellent support and encouragement that’s available if you want it"

Justine C

"Joining the 28 Day kickstart program was a game changer . I was looking for something like this since i have wanted to go plant based . I loved it because there is so much variety of foods you will never be bored . It is a hard work lots of cooking but totally worth it! Overall it was a great experience and it's totally worth a try !"

Linda R

"The 28 day kick starter has a huge variety of recipes for cooking tasty healthy balanced plant based meals that I feel much more confident to make delicious foods in the kitchen now with so much flavor rather than eat the same few meals I knew to cook before all the time. The lessons have a great wealth of information and the support group is fabulous. Very positive experience for everything I have leaned and highly recommend to others to try it for your self. Very grateful thank you 😀🙌"

George Y

"I learned so much from the 28 Day Kickstart! The daily lessons were filled with really interesting information- it made me realize how much I didn’t know. The food was delicious and has motivated me to lean into a vegan diet going forward ☺️"

Cassie H

"28 day kickstart was a fantastic way to jump in to healthy eating. The meal plan was great and easily adjustable to better meet your needs. The lesson were very informative and interesting and Phil and Judy were fantastic and quick to respond if you need help. I would very much recommend starting here if you’re wanting to improve your health and learn how eat healthy."

Tami L

"Packed with useful information, tips and tons of recipes, there is certainly plenty of choice to suit everyone's palate. I tried things I wouldn't normally think about eating and found them very tasty and satisfying! My meals have got much more varied and appetizing since completing the 28 Day Kickstart!"

Cheryl L

"This was an amazing eye opening meal plan. I suffer from gastrointestinal issues so I was previously vegan for the last 6 months. However, this meal plan really opened my eyes to how much "processed" vegan food and oils. I felt a difference right away after following the meal plan. I felt better and a bonus was losing some weight."

Jen L.

"The recipes in the 28 Kickstart are so tasty and easy to prepare!! I enjoyed the layout of the plan along with the daily lessons. It was easy to eat plant-based without adding oil as well! Definitely would recommend this kickstart to anyone."

Kyla G.

"Beautiful people, lovely recipes, healthy future 💕"

Cara M.

"Being a part of a community and having others to share your journey with if half of your success. Here is all the information beautifully written for you to get you started. No googling required, no time wasted and new “food friends” made who can truly relate to what you are going through."

Lucie F.

"Absolutely the most informative, inspirational meal plan I've tried! It's nice to see something that not only tells you what to eat, but also includes recipes, how-to videos, and practice life advice. Highly recommended!"

Beth S.

"I have been a part of Phill and Judi’s group for a couple of months now. There’s no down side. They are kind people who have fabulous recipes, tips, and words of encouragement."

Colleen M.

"All of the recipes are super yummy and sooo delish. It’s worth making the change. Guys , don’t eat bland processed foods. Do your body a favor and give it the best fuel. You will feel energized, your skin will glow your hair shine and you will lose weight without even trying. Phil Is a great mentor and his recipes and advice are the best. There’s nothing to lose. Except boring. Meals. Give it a whirl. Best thing I’ve ever done. I’ve lost 6 kilos. And my digestion is beginning to heal and my immune system is also. better. I feel energized. Not sluggish and I’m loving the texture and variety and color."

Kaye G.

"Highly recommend the kick start , just give it a go !"

Yvonne G.S

"Excellent way to get a handle on a plant based diet, or to expand yr library of recipes and information."

Tammy B.

"For the first time in my life, I was made to see how plants can be tasty and versatile. It’s changed my entire outlook on how I can eat for health and keep it interesting! There has been great, friendly support throughout and I’ve enjoyed being a part of the 28 day kickstart."

Kristy R.

"The 28 day Kickstart is an excellent tool to help you start a plant based journey. It's full of recipes and tips to prepare easy meals that are not only delicious but healthy. The articles are a bonus tool that helps you understand the importance of plant based eating. Start your journey today, you won't regret making this choice."

Suzette S.

"Easy to follow very tasty healthy recipes and take your time to meal prep it’s so much easier"

Jacquline C

"Excellent way to get a handle on a plant based diet, or to expand yr library of recipes and information."

Tammy B.

"For the first time in my life, I was made to see how plants can be tasty and versatile. It’s changed my entire outlook on how I can eat for health and keep it interesting! There has been great, friendly support throughout and I’ve enjoyed being a part of the 28 day kickstart."

Kirsty R.

"The 28 day Kickstart is an excellent tool to help you start a plant based journey. It's full of recipes and tips to prepare easy meals that are not only delicious but healthy. The articles are a bonus tool that helps you understand the importance of plant based eating. Start your journey today, you won't regret making this choice."

Suzette S.

"Smartyplants 28 day kickstart holds your hand and eases the transition to WFPB. The recipes are tasty, quick and simple with minimal equipment. For people that are already plant based the 28 day is still a worthwhile investment as a monthly foundational menu. It makes and keeps life simple yet yummy!"

Nicole D.

"I tried this way of eating to help myself improve my food choices and give guidance on how to eat a healthy plant based diet. I found I lost 8lbs in the first two weeks simply by changing to the suggested meals. It really helped having a list of recipes to organize me em for the week! Thanks 😊"

Kelly M.

"The 28 Day Kickstart was a great experience. My husband and two teenage boys are die-hard carnivores, but they grudgingly admitted that these easy-to-fix and delicious recipes are "pretty good." High praise from them! Hubby was also pleased that his pants are fitting a little bit looser!"

Shannon W

"If you are considering doing the 28 Day Kickstart, DO IT! You will not be disappointed. The food is delicious, the recipes are easy and the support is awesome. I was already plant based before starting the 28 Kick Start, but these recipes took my cooking to the next level. I highly recommend giving the 28 Day Kick Start a shot, not only for your health but to learn a new way to approach food!"

Courtney M.

"I have been primarily making plant based whole foods meals for the last 2 years but was needing new recipes to stay motivated. I also enjoyed watching some of the videos on Facebook. It always helps to see a recipe in the making."

Tiffany M.

"If you have left a testimonial, please provide your first name and last initial. Thanks!"

Lynn S.

"I loved all the information contained in the Kickstart program - meal prep, grocery list, plant based information- and the recipes were amazing! I never thought I could eat a plant based recipe that tasted great without cheese! Delicious!!!!!"


"The Smarty Plants kickstart is amazing! The recipes are wonderful and suggestions for shopping and prepping are great. Phill and Judi are warm and supporting and there to help at all times. I strongly recommend it!"

Fran C.

"This was a great way to try cooking plant based foods. The recipes were great and I learned a lot!"

Gabby C.

"Fantastic program! The food was delicious, I didn’t even miss not eating meat. The daily readings was very informative."

Lisa C.

"I saw the advertisement for the 28 day kickstart. I was skeptical. But when I started to use the recipes and grocery list it became easier than I thought. I think this will change my life."

Adrienne M.

"This was a great program. Great recipes, good information, and it really helped to focus on the reasons behind eating a WFPB, no oil added diet."

Joann W.

"I’m happy I joined the 28 Day Kickstart program. It really opened my eyes to how good vegan eating can be. Having the recipes and grocery list before the start of each week helped keep you organized. I’m going to continue with the program, to learn more about creating these wonderful meals. Plus its great conversing with others on the site about their meals, you get new ideas and help with any problems you may have with cooking."

Jean B.

"I used to get overwhelmed in the store and just buy a bunch of fruits, vegetables and vegan items but then I wouldn't know what to do with them when I got home. The weekly meal plan/prep and shopping list ensured I knew what I was going to be doing and exactly what I needed so there was no wasted money or groceries!!"

Rebecca M.

"The 28 Day Kickstart does all the planning for you, all you have to do is grocery shop, cook and eat. The recipes are easy and DELICIOUS!!"

Lisa W.

"Judi and Phil have done an amazing job making plant based eating doable! They give you a meal plan and a grocery list that allows you to explore new plant based recipes that you may have not tried. The recipes aren't all extremes though, you also get to enjoy pizza and tacos in a healthy way! I found a few new favorite recipes to add to my family's meal rotation... hello taquitos! My meat-loving husband said he'd gladly eat the taquitos twice a week!"

Mary B.

"I would highly recommend this program as an opportunity to try a plant -based lifestyle. It is both informative and exciting to be involved in such a fun group and the recipes are delicious."

Kay T.

"I enjoyed the added bonus of losing 5 pounds and learning how to eat healthier."

Nancy M.

"I have been transitioning to a plant based diet for over a year, and was falling into the "junk food vegan" category on so many of my meals because I just didn't know what to make. If you are unsure about where to start when going plant based this is THE BEST program to help you get started. The food is delicious, the support is incredible and Phill & Judi take all of the guesswork out of what to do to eat amazing and healthy food every day. The daily lessons are inspiring and super informative if you are new to being plant based. The kickstart program is so amazing and I highly recommend it to anyone who is curious about what vegans eat."

Danielle W.

"SmartyPlants 28-Day Kickstart program gave me far more than I could have asked for. I am so pleased with all the changes i have experienced…I sleep better. I have more energy. I just feel so much better. My blood pressure has gone down. The recipes were so full of flavor and easy to prepare. The information shared daily was so informative and I learned more than I ever expected. The support by both Judi, Phil and SmartPlants gave me tips and encouragement whenever needed. I am 100% invested in this lifestyle and grateful to have found SmartyPlants 💕"

Susanne P.

"In March I was diagnosed with diabetes and NAFatty Liiver. The Dr. Recommended plant based. So off I went buying every cookbook available. I felt inundated and couldn’t figure out what to do. I stuck basically to salad, hummus with veggies, fruit and popcorn. Not a sustainable plan! I was nervous about trying recipes with ingredients I wasn’t familiar with using. Then I saw SmartyPlants on FB. I made sure they were legitimate and signed up! I can’t thank you enough for improving my health and attitude! My A1C dropped from 7.7 to 6! I’m actually looking forward to my next test! Also my NA Fatty Liver has improved! The Doctors are no longer concerned since I have shown positive improvements! You are supportive, helpful and non judgmental!!! My husband even likes the food! He had been telling a coworker how good the food tasted! We invited the coworker to a SmartyPlants dinner. He joined the next day! After sharing my experience with another diabetic friend she joined SmartyPlants!"

Janice C.

"If you are putting off going all whole food plant based this is the best way to get started and stick with it. Great support, recipes are wonderful (tried so many new things I would not have had without this kickstart). Thanks Phil and Judi for your program. Can’t see myself going back to my old eating habits!"

Andrea G.

"This was a great way to learn how to cook plant-based. Recipes were simple and delicious. Kids and adults enjoyed the recipes!"


"This is a great program with friendly, helpful people and great food! I learned so much about new flavors in just 28 days! You will feel better and have more energy when you eat plant based food. You owe it to yourself to give it a try!"

Annette R.

"This is a great program with friendly, helpful people and great food! I learned so much about new flavors in just 28 days! You will feel better and have more energy when you eat plant based food. You owe it to yourself to give it a try!"


"I would definitely recommend Smartyplants 28 Day Kickstart. Informative, tasty, fun, interesting. The program lessons have taught me so much and the community group on the smartyplants site was great for info swapping and encouragement. I wanted to learn how to live a vegan lifestyle and have learned over these last 28 days that I can do this. That it doesn’t need to be complex, difficult, expensive or tasteless. Smartyplants 28 Day Kickstart has given me the tools and confidence to continue on. L.M."

Lynette MCD

"Really helped get me back on track and cooking again. Enjoyed most of the food"

Vicki S.

"What a great way to begin a plant-based lifestyle! Judi and Phill truly care about each person's success and will do whatever they can to help anyone trying this program. The recipes were detailed and easy to make. I am so excited to continue with the Weekly Meal Plan and become a healthier me!"

Lynn H.

"Although I did not complete the 28 day (more like 20 days) I thought the meal plans were laid out really well. I never found myself hungry and I even lost a few pounds. The meals were tasty and i never missed the meat. Thank you for the recipes I plan on making them part of my weekly routine!"


"SmartyPlants is a gift! I’ve learned so much about eating to fuel and heal my body. Never in a million years did I think eating plant based meals would be so delicious!!! HOLY WOW!!!! Thank you, SmartyPlants for the 28 day kickstart."

Christine B.

"The 28 Day Kickstart was a game changer for me! I have never been a creative cook and I wanted variety and structure. The Kickstart gave me both as well as SUCH delicious (and simple) recipes! I learned so much! The owners were very involved in the online support FB group, and all of the comments were helpful, encouraging and positive. I finished the kickstart with new habits, new knowledge, and new confidence that I could manage my meal planning in a way that minimized time, frustration, and waste, while maximizing flavor, variety and healthy choices. I would recommend the program to anyone who wants to learn how to plan weekly menus or who wants to try WFPB eating. I got much more than I expected."

Mary S.

"While participating in the Kickstart my scale says I only lost 4lbs, (but it wasn't always working, the battery needs changing), but I have for certain lost several inches, to the point that my clothes are fitting loosely and actually hanging off me. My tee shirts are hanging off me at the shoulders. You can actually see that my stomach is shrinking and there is an imprint in my tee shirts where my stomach was larger. My family has noticed and commented that I've lost weight. My sister told me she wants to do whatever it is that I’m doing because I looked different. And I have say that just overall feel better."

Evye M.

"This Kickstart is easy, delicious, diverse and fun. No stone has been left unturned. Help is at the ready should one need it. Well thought out!"

Becky W.

"This Kickstart program is packed full of wonderful information, delicious recipes, and tremendous support from SmartyPlants! I highly recommend you this program."

Michelle S.

"I have been dabbling with going Plant based whole foods for some time now but really did not know where to start. This program did a great job of breaking down many of the concepts of this lifestyle. Good informative daily lessons plus great recipes made for a great program. I did mention it to a few folks I knew thinking about going WFPB. I'm glad I gave it a try. I had fun and learned a great deal."

Penny P.

"This 28 day Kickstart has been life changing for me. I have wanted to go plant base, have tried on my own and never completed. The guidance given to me was great. Encouragement was a big deal for me. I feel great and know that I continue on this new journey."

Alicia A.

"Helped me control my sugars"

Cindy F.

"I had such a great experience, I learned so much about healthier eating options, and cooking! I didn’t use to like to spend time in the kitchen, that’s changed!"


"I thoroughly enjoyed the 28 Day Kickstart program! I have been a whole foods plant based eater for a whole now but l have been eating the same 3-4 things over and over and this was the perfect program for getting me back into the momentum of cooking for myself. I was losing steam and the program got me back on track. I loved it!!"

Debbie S.

"The Kick-Start Program gave me a good foundation of understanding about foods I needed to have on hand in my kitchen and pantry for WFPB eating and cooking. The recipes are not complex, and all of them taste great!"

Marylee M.

"The 28 Day Kirckstart was just what I needed to do a deep dive into WFPB cooking. If I ever had a question I knew I could post it within the group; or text Judi or Phill. I absolutely loved it!"

Sue Z.

"I have been a vegetarian for the last 7 years. When I saw the 28 Day Kickstart I thought I would give it a try just to see some new recipes. Was I in for a surprise! I learned how to use a lot of seasonings to really enhance a meal. I learned how important it is to eat a well-balanced meal each day and in doing so it put an end to my many cravings. I have introduced a lot of new healthy choices. I didn't realize how bored I was being a Vegetarian! This is just what I needed. A great program with important information sent to you daily. I feel better, I look better, I am better, not to mention how much more organized I am in the kitchen! This is just what I needed!"

Sandy L.

"This plan gave me the confidence to continue to eat this way outside of the home!"

Deanna M.

"The kickstart gave me the final boost to stick with a healthy lifestyle that not only works for me but is an enjoyable journey. Phil and Judi have fabulous recipes and a wonderful program full of support and information. I enjoyed this adventure thoroughly and have joined the weekly program to not only support a wonderful brand but to continue to learn and eat plant based."

Lori W.

"Thank you so much Phil and Judi for setting up an amazing program that is easily accessible from the comfort of our home. I learnt quite a few new recipes and am no longer afraid of transitioning to plant based eating - I always thought I would have to give up my fav foods. I liked the way the program was structured. Weekly eating plans took the guess work out of what to make the next day. The menu made it okay to eat leftovers if we wanted to. The daily lessons gave valuable insights to strengthen my conviction as to why I should try harder to go plant based. Truly, thank you for creating and sharing a “wholesome” plant based kick start … much gratitude :)"


"The 28 day Kickstart was a great way to try out a plant based plan. The meal plans, grocery lists, and prep lands made it easy to stay organized. I really learned a lot with the daily lessons as well"

Becky S.

"The kickstart program has been an amazing experience. I never could have done this myself. My Dr recommend that I change my diet to plant based because of heart issues and recommended I lose 3 pounds. I lost 11 pounds and my blood pressure went down, and I feel great. I didn’t think I would like the food but I was open minded and said I would try everything. The food was delicious and I recommend it to everyone."

Ike I.

"I found the 28 day kick-start program very informative. This program is great for both beginners and seasoned vegetarians. There were a lot of great recipes that I enjoyed, and I looked forward to the daily lessons. I really learned a lot and highly recommend this program."

Jane C.

"The Kickstart is an exceptional experience...organized, easy, enjoyable, inspiring, educational, supportive, delicious! The recipes are fast and easy to make. The Facebook group is active, fun, helpful. I love, love, love the sour cream, hummus, soups, and sauce recipes. Thank you, Judi and Phill!"

Debbie P.

"This is definitely the best program to try if you are interested in eating more plant-based meals. The organizers are supportive and offer real tips and simple delicious recipes to make the transition to eating healthier so much easier. I highly recommend!"

Shanna G.

"I love that I can be a part of this supportive plant based family and get ongoing recipes to try. The ones that are a hit with my family go in the recipe book!"

Sam G.

"I felt like a fine vegan chef! Can't wait to share cook for my family and friends."

Vicky H.

"I’ve tried off and on for years to make the switch to a plant-based way of life. But I never knew where to start and all the food I tried was unpalatable. KickStart helped with all that! I LOVE eating my veggies now. And the plan makes it so easy. THANKS YOU GUYS!"

Sarah R.

"The 28 Day Kickstart helped me realize how easy it is to eat plant based with their variety of recipes, meal planning and grocery lists. In the 28 days I lost 8 pounds and feel so much better! I loved the 28 Day Kickstart and know I can continue eating like this!"

Mary L.

"The 28 Day Kickstart was such an informative and well supported program to be a part of. Phill and Judi are there each step of the way and frequently present on the Facebook page as well as sending newsletters, emails and giving live Facebook information sessions. I was already following a plant based diet but the Kickstart Program helped me to add more variety and really boosted my enthusiasm for food and cooking again. Thanks so much for a wonderful program!"

Chantelle W.

"I felt like a fine vegan chef! Can't wait to share cook for my family and friends."

Vicky H.

"The 28 Day Kickstart is exactly what a person leaning toward Plant-based eating needs to begin their journey to a better, healthier lifestyle. Bon Appetit!"


"The Kickstart has been a great experience. We loved trying new foods and, as an added bonus, my son experienced a significant improvement in his Crohn’s disease symptoms."

Louise C.

"I loved the 28 Day Kickstart! The recipes are easy to make and so flavorful. I also really enjoyed reading the 'daily lessons'. I already knew a lot of the information provided, but there were several days that I learned something new. I highly recommend the Kickstart to anyone wanting to start a plant based diet, OR for anyone already plant based looking for easy, nutritious and delicious recipes."

Joi S.

"From start to finish I felt empowered and informed. I’ve not eaten this well for my entire adult life. I felt like I was fueling my body and not just eating when I felt hungry, as I rarely ever did! I don’t reach for sugary, over processed food any more. I will definitely continue with many of the recipes I learnt during the kickstart. I have already decided that will continue on a majority vegan diet. I have not missed meat or dairy at all. I am looking forward to a healthier future. Many thanks"

Caroline D.

"Learning to eat plant based foods was a great experience. I feel better, mind is clearer, more energy and a bonus of losing 17 pounds along the way! I will continue to eat this way! Not a diet but a new way of living!"

Joyce W.